Tonight I took the leap and changed the name of my Etsy shop.  I was waiting and waiting for the day when Etsy would let us change our shop name, and then when they did I was too chicken to do it!  I didn't want to have to change my blog and Flickr accounts or confuse my customers. 
But I was always embarassed by my shop name -- it sounded kinda cheesy.  When I chose the name I wasn't even sure that I would sell anything on Etsy or what products I would sell.  Now that my shop is 100% focused on crochet patterns for toys, I thought it was time to finally do it.  Hopefully everyone can still find me :)